Stone & Silence
Handmade limestone tables for high-end interior designers
The Problem
High-end interior designers struggle to find unique, handmade statement pieces. Mass-produced furniture doesn't cut it.
Interior designers, architects, luxury home owners, high-end property developers.
Commission bespoke pieces (long waits), import from overseas (quality issues), or settle for less.
Compromised designs, unhappy clients, lost referrals. Designer reputation depends on unique pieces.
The Solution
Bespoke handmade limestone tables with online configurator, designer trade portal, and streamlined ordering.
Tech platform makes bespoke ordering easy. Trade program for designers. Quality UK craftsmanship.
Key Features
| Feature | What it does | Why it matters |
|---|---|---|
| [object Object] | Design your table online | Visualize before ordering |
| [object Object] | Designer discounts and priority service | Better margins for designers |
| [object Object] | Track materials and production | Reliable delivery times |
| [object Object] | High-quality project photos | Inspire and sell |
The AI Explained
For non-technical people
OpenAI for customer service and design suggestions. Minimal AI — this is a luxury product business.
AI helps answer customer questions and suggest design options, but the craft is all human.
The agents in this tool
| Agent Name | What it does | Human equivalent |
|---|---|---|
| Design Assistant | Answers questions, suggests configurations | Sales representative |
24/7 customer service for high-end products without expensive staff.
Employees this replaces (or augments)
| Role | Salary (UK avg) | What the AI does instead |
|---|---|---|
| Sales Support | £28,000/yr | First-line customer queries |
Why I Built This
Used to be a stone sculptor. Made Stone and Silence for top-end designers who need original stone tables. Found Tudor Granite — a little local firm that hasn't updated their website since 2000, no socials, and the owner wants to get out in a year or two. Put a plan together to help them out and have someone to make the tables when orders come in.
Need someone who can build relationships with interior designers and position the brand in luxury market.
The go-to for statement limestone pieces. Every luxury interior designer knows Stone & Silence.
The Business Model
How it makes money
| Revenue stream | Price point | Who pays |
|---|---|---|
| Tables and pieces | £3,000-15,000+ per piece | End customers |
| Trade program | 20% trade discount | Designers (who mark up) |
| Custom commissions | £10,000+ | High-end projects |
Current status
[TOM: Orders to date]
[TOM: Current revenue]
Yes
Yes
Revenue potential
Conservative: 50 pieces/year × £5,000 avg = £250,000
Medium: 100 pieces/year × £7,500 avg = £750,000
The Market
10,000+ interior designers in UK. £50B luxury furniture market globally.
Demand for unique, sustainable, handmade pieces growing. Mass-produced fatigue in luxury market.
Competition
| Competitor | Their price | Our advantage |
|---|---|---|
| Mass luxury (Restoration Hardware) | £2,000-5,000 | Truly bespoke, handmade, unique |
| Traditional bespoke makers | £5,000-20,000 | Modern ordering, faster turnaround |
| Import furniture | Varies | UK-made, quality guaranteed |
What's Already Built
Tech stack (plain English)
| Component | What it means | Why it matters |
|---|---|---|
| React | Modern e-commerce experience | Luxury feel online |
| Supabase | Database for orders/inventory | Reliable order management |
| Resend | Email communications | Professional order updates |
What's live
- •Product gallery
- •Custom configurator
- •Trade portal
- •Order management
What's ready but not launched
- •Full e-commerce checkout
- •Designer CRM
What's planned
- •AR visualization
- •3D configurator
- •Designer partnership program
Deployment status
The Roles Needed
E-Myth Hats
This business needs these hats
| Hat | What they do | Hours/week | Could be same person as... |
|---|---|---|---|
| BD | Build designer relationships, attend trade shows | 15-20 | — |
| Sales | Handle inquiries, close custom orders | 10-15 | BD |
1 person who can network in the interior design world
Luxury network valuable for other high-end ventures
The Partnership Terms
15-25%
24 months
30-day trial
Revenue milestones
Example milestone structure
| Milestone | Equity unlocked |
|---|---|
| £50,000 in orders | 5% |
| 10 designer trade accounts | +10% |
| £200,000 annual revenue | +10% |
What Tom provides
- ✓Tech platform
- ✓Order management
- ✓Production coordination
What you provide
- ✓Designer relationships
- ✓Sales
- ✓Brand positioning
- ✓15+ hours/week
Is This For You?
This is for you if...
- You have connections to interior designers or architects
- You understand the luxury market
- You can represent a premium brand
- You enjoy relationship-based sales
This is NOT for you if...
- You have no luxury market connections
- You prefer quick, transactional sales
- You need immediate income
Someone in or connected to the interior design industry who can build the trade network and represent a luxury brand.
Getting Started
If you apply and we agree:
Week 1-2
- •Brand deep-dive
- •Designer target list
- •Trade show calendar
Day 30
- •Review initial designer contacts
- •Formalize agreement
Month 2-6
- •Trade program launch
- •Designer events
- •First trade orders
The Buzz
For non-technical people
This isn't a business idea. It's a working product. The hard part — building software that works — is done.
What you're actually getting:
- Luxury product with tech-enabled ordering
- High-ticket items with strong margins
- Growing demand for bespoke, sustainable furniture
An interior designer browses the gallery, sees the perfect piece for their client, uses the trade portal to customize dimensions, and orders confidently knowing exactly when it will arrive.
Designers who use the trade program report 50% faster specification process. Average order value £7,500.