Z12 Wales
Women's football platform for Wales
The Problem
Women's football in Wales lacks visibility. Players, clubs, and fans have no central platform.
Female footballers in Wales, women's football clubs, fans wanting to follow the sport, sponsors looking to connect.
Scattered information across social media, club websites, and word of mouth.
Missed opportunities for players, low attendance at matches, sponsors can't find the sport.
The Solution
Central platform connecting all of Welsh women's football — clubs, players, matches, and community.
First dedicated platform for Welsh women's football. Built with and for the community.
Key Features
| Feature | What it does | Why it matters |
|---|---|---|
| [object Object] | All women's football clubs in Wales | Find your local club easily |
| [object Object] | Showcase player achievements | Visibility and opportunities |
| [object Object] | Fixtures, results, standings | Follow the game |
| [object Object] | Connect with other fans and players | Build the community |
The AI Explained
For non-technical people
Minimal AI — focus is on community platform and content management.
This platform is more about community than AI — though AI helps with content suggestions and match predictions.
The agents in this tool
| Agent Name | What it does | Human equivalent |
|---|---|---|
| Content Agent | Suggests relevant content to users | Community manager |
Building a comprehensive community platform without expensive custom development.
Employees this replaces (or augments)
| Role | Salary (UK avg) | What the AI does instead |
|---|---|---|
| Community Manager | £25,000/yr | Automated content curation |
Why I Built This
When I watched the 2012 Olympics women's football, I thought — that could be an option for Z12. Cardiff has a professional futsal stadium and Alice Evans is the UK's only professional futsal player, playing in Italy. I've contacted her. The Z12 vision needed to start somewhere accessible, and women's football in Wales felt right.
Need someone embedded in Welsh women's football who can build the community and partnerships.
The home of Welsh women's football. Every player, club, and fan connected. Part of the Z12 ecosystem.
The Business Model
How it makes money
| Revenue stream | Price point | Who pays |
|---|---|---|
| Club subscriptions | £19-49/month | Clubs for premium features |
| Sponsorship | Custom | Brands wanting to reach audience |
| Premium content | £4.99/month | Fans for exclusive content |
Current status
[TOM: Current users]
[TOM: Current revenue]
No
Yes
Revenue potential
Conservative: 50 clubs × £29/mo + sponsors = £50,000 ARR
Medium: 100 clubs + 1,000 premium fans + sponsors = £150,000+ ARR
The Market
200+ women's football clubs in Wales. Growing fan base. Corporate sponsors seeking women's sport exposure.
Women's football exploding post-World Cup and Euros. Wales national team rising profile.
Competition
| Competitor | Their price | Our advantage |
|---|---|---|
| Facebook groups | £0 | Professional platform, all-in-one |
| No competitor | N/A | First mover in Wales |
What's Already Built
Tech stack (plain English)
| Component | What it means | Why it matters |
|---|---|---|
| Next.js | Modern web framework | Fast, SEO-friendly |
| Supabase | Database and auth | Secure, scalable |
What's live
- •Club directory
- •Player profiles
- •Match center
- •Community features
What's ready but not launched
- •Premium subscriptions
- •Sponsor portal
What's planned
- •Mobile app
- •Live streaming integration
- •FAW data integration
Deployment status
The Roles Needed
E-Myth Hats
This business needs these hats
| Hat | What they do | Hours/week | Could be same person as... |
|---|---|---|---|
| Community/Ops | Build relationships with clubs and FAW | 15-20 | — |
| Sales | Sponsor outreach, club subscriptions | 10-15 | Community |
1 person embedded in Welsh women's football community
Z12 bundle — same partner could run Z12-FAN and Z12-ACL
The Partnership Terms
20-40% (Bundle with other Z12 projects)
24 months
30-day trial
Community and revenue milestones
Example milestone structure
| Milestone | Equity unlocked |
|---|---|
| 50 clubs registered | 10% |
| FAW partnership | +10% |
| £3,000 MRR | +15% |
What Tom provides
- ✓Tech development
- ✓Platform features
- ✓Infrastructure
- ✓Z12 ecosystem access
What you provide
- ✓Community building
- ✓Club relationships
- ✓FAW connections
- ✓15+ hours/week
Is This For You?
This is for you if...
- You're involved in Welsh women's football
- You're passionate about growing the women's game
- You have club or FAW connections
- You can commit to community building
This is NOT for you if...
- You have no connection to Welsh football
- You're not passionate about women's sport
- You need immediate income
Someone involved in Welsh women's football — player, coach, club administrator, or super-fan with connections.
Getting Started
If you apply and we agree:
Week 1-2
- •Platform training
- •Club outreach plan
- •FAW introduction strategy
Day 30
- •Review club registrations
- •Formalize Z12 bundle
Month 2-6
- •Club onboarding
- •Content creation
- •Sponsor conversations
The Buzz
For non-technical people
This isn't a business idea. It's a working product. The hard part — building software that works — is done.
What you're actually getting:
- First dedicated platform for Welsh women's football
- Community platform ready to scale
- Part of the Z12 football ecosystem
A young girl in Swansea searches for a local women's football team. She finds Z12 Wales, sees 5 clubs near her, reads player stories, and joins her first training session that weekend.
Clubs report 30%+ increase in player inquiries. Sponsors find it easy to support women's football.