Why Your Football Team Should Be Your Zodiac Sign

By Tom Fairhall

I broke my leg playing football when I was 25.

Lying in hospital, I had a thought that wouldn't leave me alone:

Why do I even support this team?

The Geography Problem

I support Hereford FC. Why? Because I was born near Hereford.

That's it. That's the entire reason.

I didn't choose them. I didn't earn the right to wear the shirt. I just happened to emerge from a womb within 30 miles of Edgar Street.

And yet I've spent thousands of pounds, hundreds of hours, and untold emotional energy on a football club that has never once asked if I wanted to join.

That's insane.

What If Identity Was Universal?

8 billion people on Earth.

12 zodiac signs.

Everyone already has a sign. They didn't choose it. It's assigned at birth, just like geography. But unlike geography, everyone shares it.

A Scorpio in Lagos has the same sign as a Scorpio in London. A Leo in Tokyo matches a Leo in Texas.

What if sports worked that way?

Zodiac 12

That's the idea.

12 teams. 12 tribes. 8 billion potential fans.

Not based on where you were born. Based on when.

Imagine:

Global rivalries that cross borders
Community that doesn't require relocation
Merchandise that means something to strangers on the other side of the world

It sounds absurd. But then again, so does organizing your entire social identity around a postcode.

Beyond Sports

Zodiac 12 isn't just teams. It's a platform for belonging.

Content — Daily horoscopes, personality insights, community stories
Commerce — Sign-based merchandise that actually means something
Connection — Find your tribe anywhere in the world

We're not building an app. We're building identity infrastructure.

Why Now?

Traditional sports are fragmenting. Gen Z doesn't watch the same games their parents did. But they do look up their horoscope.

Astrology is having a moment. Not because people believe Mercury literally affects their email. But because they want to belong to something. They want a language for talking about themselves.

Zodiac signs are that language.

Zodiac 12 turns that language into a movement.

The Invitation

This is the craziest thing I've ever tried to build.

It's also the one I believe in most.

If you've ever felt like sports fandom was arbitrary — if you've ever wanted to belong to something bigger than a postcode — I want to hear from you.

Join the movement →

"We're not building an app. We're building belonging."